Euroins is the official insurer of the cycling race L’Etape Bulgaria by Tour de France.

For the third consecutive year, Euroins is the official insurer of the cycling race L’Étape Bulgaria by Tour de France. This year, the race will take place on August 9th and 10th in the town of Peshtera. The course will start from the town center, pass through the St. Konstantin resort, Batak Dam, and Tsigov Chark, and finish with a descent from the town of Batak back to Peshtera.

L’Étape Bulgaria by Tour de France is a mass amateur cycling race held under the rules of the legendary Tour de France, aimed at all cycling enthusiasts — especially fans of road cycling. The race is also for the true Tour de France devotees, who take part in this experience each year and follow in the footsteps of the world’s top cyclists.

The program of L’Étape Bulgaria by Tour de France will begin on Saturday, August 9th, with a series of warm-up events, including a visit to the Tour de France Museum; photo opportunities with Didi the Devil — the iconic fan who follows every stage of the Tour de France, cheering on the riders; and participation in a non-competitive “Family Ride” along a closed traffic-free route through the streets of Peshtera. For the youngest cycling fans, there will also be a special 5-kilometer children's race.

On Sunday, August 10th, L’Étape Bulgaria will offer participants two competitive routes of varying length and difficulty. Cyclists — from beginners to professionals — will be able to choose between a 57 km route and a 102 km route, depending on their fitness level.

L’Étape Bulgaria by Tour de France aims to:

·        Promote cycling as an accessible and popular sport

·        Promote Bulgaria as a tourist destination and a great location for cycling

·        Raise awareness of the Tour de France brand beyond the cycling community

·       Strengthen the connection between the Tour de France brand and its fans worldwide, establishing it as a true icon of cycling

The organizers of L’Étape Bulgaria are the sports club “Sofia in Europe,” “Sport Skills,” the Municipality of Peshtera, and a number of Bulgarian and international companies.

About L’Étape by Tour de France

L’Étape by Tour de France is a global leader in mass-participation cycling events, with races held in over 26 countries. It gives amateur cyclists the opportunity to race and ride a stage of the Tour de France in their own country. The Tour de France brand is the most recognized annual sporting event in the world and represents the premium standard in cycling.