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May 2022

Euroins insurance JSC supported the 22nd edition of the PR Prize 2022 competition entitled “The Power of words. The words of power"


For the seventh consecutive year Euroins supported the PR Prize 2022 competition. On May 19th, 2022 at an official ceremony at the Peroto Literary Club, the Bulgarian Public Relations Association (BDVO) awarded to the winners of the PR Prize 2022 - The Power of Words. The words of power. The best projects of PR specialists in Bulgaria were awarded in a total of 14 categories.

78 projects of internal communication teams of companies, agencies, media, non-governmental organizations and institutions took part in this year's edition of the competition. They were evaluated by a jury consisting of: Anita Bedin (Chairwoman of the Board of BDVO, Head of Product Management and Marketing of Kercher Bulgaria and Chairman of the Jury of PR Prize 2022), Iliana Zaharieva (Member of the Public Council of BDVO, Member of the Board of IAB Bulgaria, Director of Corporate Communications, A1 Bulgaria), Assoc. Prof. Dr. Alexander Hristov (Chairman of the Bulgarian Association of PR Agencies / BAPRA /, Managing Director of Paragraph 42, Janeta Dyadovska (Director of Marketing and Corporate Communications ”of bTV Media Group), Desislava Olovanova (Managing Director of McCann), Assoc. Prof. Dr. Dimitrina Stefanova (Professor of PR at Southwestern University“ Neofit Rilski ”, Blagoevgrad) and Milena Mishineva (Chair of IAB Bulgaria, CDO & Product Strategy Director - Dentsu Southeast Europe).

This year the traditional PR Festival was revived, which took place on two consecutive days - May 18th and 19th, 2022. The PR Festival was attended by a number of specialists in the field of communications, who in discussion panels discussed topics related to successful audience engagement, intellectual freedom, hate speech, change management, challenges for the employer brand and others.

The winners in the different categories are as follows:

Category "Corporate communication campaign"

The most important calls should be free - A1 Bulgaria

Sustainable Development Campaign / CSR

Priceless or Beeless - Mastercard and McCann Erickson

Category "Communication project in the non-governmental sector"

Health Bar - Three Women Foundation and McCann Erickson

Category "Communication project in the public sector"

Census 2021 - NSI

Category "Internal Communications Project"  

TELUS International PULSECHECK 2021 LINK OF CHANGE - TELUS International Bulgaria and All Channels Group

Category "Communication project for product or service"

I AM AMAZING - Association of Independent Brewers in Bulgaria, Cohones Brewery, All Channels Group

Special Event Category

"Jameson virtual bar for St. Patrick ”- PERNO-RICAR Bulgaria and All Channels Group

Media Communication Project Category

The good example - support for victims in Ukraine - bTV Media Group

Crisis Communications Category

You temporarily do not have access to this number or the migration of Mr. Volen Siderov to a prepaid package - A1 Bulgaria

Category "Best use of social networks"

The Tail of the Thief - Zagorka and All Channels Group

Employer Branding Communication Campaign

Accenture Operations: Do you speak our language? - Accenture Bulgaria, paragraph 42,

Influencer Marketing Category

Internet for all, a campaign aimed at children and youth - A1 Bulgaria

Category "Image making"

Peter Ruben - Country Manager of KBC Group in Bulgaria - UBB

CEIBG Special Award

Schneider Electric - Start 4.0

Special award of the Commission for Professional Ethics

You temporarily do not have access to this number or the migration of Mr. Volen Siderov to a prepaid package -A1 Bulgaria

Special award of the jury of the PR Prize 2022

Project: Business Talks Category - Party Management

Special award  of the jury of the PR Prize 2022

Together we do something priceless on the "Little 5" of Mastercard

PR Prize 2022 was held with the support of Euroins, A1, Postbank, DSK, Coca Cola Hellenic, The Smarts, CEIBG, Bulgarian Association of Communication Agencies (BACA), Bulgarian Association of Advertisers (BAR) , Bulgarian Association of Academic Communications (BAAC), IAB Bulgaria.

Media partners of the event were BNR, bTV, Nova TV, NetInfo, Webcafe,, Enterprise magazine. With the special partnership of Qwell and Terra Tangra