Euroins insurance JSC supported the 19th edition of the PR Prize competition, organized by the Bulgarian Public Relations Association
A record number of projects took part in the competition
For the third consecutive year Euroins was a partner of "Bulgarian Public Relations Society" in the 19th edition of PR Prize competition 2019.
This year, the competition was named „Influencing the Influencers” and it was attended by more than 30 organizations, including 18 communication agencies, 12 corporations, NGOs and institutions with a record number of projects throughout the history of the competition so far - 92.
The official award ceremony of the winning projects took place on May, 16th 2019 in the literary club "Peroto" in the National Palace of Culture.
"The year was extremely strong for our PR society. This was evident in the queries and was firmly confirmed during public presentations. From full rebranding of companies with national coverage to digital campaigns organized on a specific occasion and lasting for 48 hours - we saw the full scale, a wide range of themes, a successful mix of creativity and efficiency ", commented Iliana Zaharieva, Bulgarian Public Relations Association’ Chairwoman.
PR Prize is the only competition in the communication sector, the rules of which require mandatory public presentation of the projects. Presentations are open to anyone who desires and ensure transparency of choice.
"The competition shows the best of the country's PR profession and the level the market has reached. Within the openings, anyone interested can see and learn what PR professionals are working on and what role they play in business processes and society, making this competition the best PR of the PR. And it breaks down all the clichés and negative notions about this profession in the country, "commented Asen Asenov, Chairman of the jury of PR Prize 2019 competition.
Most projects competed in the categories "Sustainable Development / Corporate Social Responsibility Campaign" and the statuette was awarded to DSK Bank's National Finance Project 2019 by MSL, Digitas (part of Publicis Group Bulgaria.
The prize for corporate communication campaign won A1 for Mtel becomes A1 and the first prize in the category "Internal communication department of the year" was won by UBB for the campaign "First Country Department of KBC in Bulgaria".